shown below. Scroll down the page for a step-by-step walkthrough that will help
you learn what to expect before you even begin creating a Google AdWordsaccount.
- Step 1: Target languages and countries
200 United States regions to determine who will see your ads.
- Step 2: Create Ad Group
the maximum amount you are willing to pay when users click on your ads.
- Step 3: Specify your daily budget
minimum budget is required.
- Step 4: Sign up
password. When you are ready to activate your ads, log in to your new account
and submit your billing information.
Fine points:
- Step 1 of 4: target languages and countries
selecting French and All Counties will show your ads to users in any country
who have their Google language preference set to French.
Step 2 of 4: Create Ad Group
URL field is where you enter the URL of your Website you would like displayed
in your AdWords ad. The Display URL must fit with in the 35-character limit.
The Destination URL can be up to 1,024 characters and is the actual Web page
users will land on after they click on your ad.
B. Select your keywords.Each keyword should be on its own line (press Enter on your keyboard after
typing each keyword or keyword phrase). Make sure that the keywords you
enter are specific to you site or product to ensure that you receive the most
cost-effective results.
You can create additional keyword lists or edit this one later, so you might want
to start with just a few keywords to test what works and what doesn’t.
C. Choose a maximum cost-per-click (CPC) and click Calculate
Estimates.
The pre-filled amount (highlighted in blue) is our recommended CPC for
maximum ad exposure given the keywords you have chosen. Because they
automatically reduce this amount when they can to save us money, the actual
CPC we pay is usually less than the maximum CPC when they can save us
money, the actual CPC we pay is usually less than the maximum CPC we
choose here.
Optional: Recalculate EstimatesIf you would like to test positioning and costs for your keywords, you can
change the maximum CPC amount and click Recalculate Estimates.
The Traffic Estimator calculates how much, on average, you will spend per day
and in what position you are likely to see your ad is based on the amount you
enter. Keep in mind these estimates are based on real time data and may
change.
D. Create an Additional Ad Group, or Continue to Step 3.An Ad Group is one set of ads and corresponding keywords like the Ad Group
you just created. You can create several Ad Groups within each campaign now
or later. It you offer different products or services, you may want to create
separate Ad Groups for each in order to create more targeted ads and Key
lists. To continue with set up process now, click Continue to Step 3.
Step 3of 4: Specify your daily budget
divided by the number of days in that month.
The pre-filled amount (highlighted in blue) is the system-recommended dailybudget. Matching this amount helps ensure maximum ad exposure evenly
throughout each day. However, you can reduce or raise this amount depending
on how much you would like to spend.
- Step 4 of 4: Sign up
should be one you check often, as they will send all account information to this
address. You will receive feature updates, performance alerts, and if you opt to
receive non-account communication from them, newsletters.
After providing this information and agreeing to the Terms and Conditions,
click Sign me up for AdWords to complete the account creation process. You
will then be asked to verify your e-mail address. When you have done so and
are ready to activate your ads, log in to your account and submit your billing
information. Your ads will start running on Google almost immediately
Keeping your advertising expenses at a minimum and managing your payments isn’talways easy, but Google AdWords is dedicated to helping you stay in control with;
• Only a $5 activation fee
• No minimum spending or time commitment
• Daily budget and maximum cost-per-click (CPC) that you set (5 cents
to $50), so
• you’ll never spend more than you want
• Targeted advertising to reduce unwanted clicks
